We´re SMUGS, and we´re a different kind of shoe brand. We are the team (and family) behind DANDY & SON - a Norwegian shirt brand that launched in 2016, and we´re now introducing our own line of slip on loafers. 

Have you been searching for great looking, high quality loafers at an affordable price?

We did, but we ended up making our own. With materials such as canvas and tweed we make loafers that stand out - bold and confident. By eliminating middlemen and selling directly to you we ensure you the best price possible. Our products are exclusively available through our website. And by shipping them to you by FedEx (4-5 days anywhere in the world) from our warehouse in Oslo in Norway for free, there´s no reason to worry about long shipping times. 

While we find inspiration all over the world, all our products are designed in our studio in Oslo, Norway. The typical Scandinavian design is minimalistic and modern. 

Follow us on Facebook or Instagram. We´re always glad to hear from our customers even if you just want to tell us we´re doing a great job, or if you have some suggestions to help us improve your experience. Anything at all; we´re here!


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