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Welcome to SMUGS!

We´re just a few weeks away from our launch, and even though it´s been a long journey from idea to production right now we´re just exited - exited to show you what we´ve been up to. 

The idea of making slip-on loafers actually came years ago. Together with a couple of other ideas we realized we could not do them all, at least not at once. We launched the shirt company DANDY & SON just over a year ago, and the overwhelming feedback we´ve received has given us belief that we as a small family owned company from Norway can bring new products to the world of menswear. After selling thousands of shirts to all over the world, we´re now ready to continue the journey with our second brand - SMUGS. 

There are many great shoe makers, but very few making shoes the most flamboyant accessory. With untraditional shoe materials, such as canvas and tweed, we´re mixing patterns, structures and colors. The design was very clear in our mind before we started, so what we´ve spent the most time on is getting the quality right. And when the quality was were we wanted it to, we had to get the price right. Making high quality shoes is not as difficult as one would think, getting the price right is. 

But we did it, and we include Free World Wide Express Shipping!

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