Six reasons to feel SMUG. These aren't your father's loafers.


Men's shoes have a bad habit of falling woefully behind when it comes to being fashion forward. You're a confident and self-assured man, so why limit yourself to the brown loafer or the black when you can be SMUG? It's time to leave your father's loafers in the closet. Here are five reasons to reach for a pair of SMUGS.

  • Appearance: SMUGS are sleek, modern, and minimalist. With a classic Scandinavian design, our loafers look as smart with casual wear as they do for a night on the town. 
  • Comfort: Looking good shouldn't be painful. With SMUGS, it doesn't have to be. Our loafer's classic slip-on design will make your feet feel as good as they look. 
  • Variety: These aren't your father's loafers. Our shoes have personality. From contrasting stripes to our bold solid hues, you'll find what you're looking for in our range. SMUGs are crafted from non-traditional materials like canvas, tweed, and suede. 
  • Quality: SMUGS loafers are designed by a family-owned business in Oslo, Norway. They're expertly crafted with premium materials to deliver the quality you expect and deserve. 
  • Affordable: Looking good doesn't have to cost an arm and a leg. SMUGS are premium loafers at an affordable price point. 
  • Ease: It's easy to look SMUG. SMUGS come directly from our warehouse Oslo, Norway to anywhere in the world in 4-5 days with free FedEx express shipping. There's no need to worry about long shipping times when ordering. 

It's time to break out of the mold and embrace your confidence. It's time to slip into a pair of SMUGS

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